The new Master Plan transforms the ordinary shopping experience into an urban town center of yesterday, where entire families can spend a day shopping, dining, or just old-fashioned window shopping. A complete day at El Con will allow families to shop at a unique variety of retail  stores, take in a movie, buy fresh vegetables, browse through the galleries for great art, view working artists' studios, find out more about Rio Nuevo and area museums and attractions, meet for cocktails and dinner, or just people-watch while enjoying the lush garden areas.

From bustling Broadway Blvd, El Con Mall will project a historic Spanish Colonial image. This new facade will house the life-style restaurant plaza, creating a vibrant and animated panorama which will be an irresistible attraction to the thousands of cars passing daily on Broadway Blvd. This "main street cityscape" will define the new and exciting retail-tainment venues awaiting inside El Con Mall.

The lush plaza theme is carried throughout the enclosed climate controlled portions of the center. The central retail plaza acts as a "hub", linking all of the surrounding plazas to encourage a total shopping and entertainment experience at the new El Con Mall.